Starting a food truck business is hard, but that doesn’t mean it should be harder than it has to be.
So many times a new food trucker has questions and problems regarding their food truck journey that could have been reduced or eliminated had they known information before they launched their truck. In “Before You Launch Your Food Truck: 8 Questions Every Aspiring Food Trucker Should Ask,” Ariel D. Smith uses 8 questions to offer tips and suggestions to help you shift gears from having a food truck dream to preparing for a food truck life.
After traveling the country meeting and interviewing about 500 food trucks in the past 5 years through The Food Truck Scholar Podcast and academic research, Ariel D. Smith has compiled an abundance of information regarding the food truck industry from menu creation and marketing, to maintenance and regulations. One of the things she discovered over the years is that aspiring food truckers either do not have enough information or are overwhelmed with information and no clue where to start. Ariel designed this book to be the first touchpoint on your food truck journey. If you’re in multiple online groups and reading big books about food trucks and feeling lost, pause for a moment, pick up this trimmer. What’s best about “Before You Launch A Food Truck” is that it is designed for you to reflect before taking action. Once you have reflected on and answered the questions provided (pages to take notes on each section included!), feel free to jump back into the other resources you’re using to birth your food truck dreams!